The Ultimate Sales Letter
Dan S. Kennedy is the provocative, truth-telling author of thirteen business books; a serial, successful, multi-millionaire entrepreneur; a trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, as well as a network of top niched consultants.
Great sales writing is essential for completing a deal in the age of e-mail and quick communication. However, far too many sales letters wind up in the trash or in the garbage can. Author Dan Kennedy shows why some sales letters work and most don't in this updated edition of his best-selling book- The Ultimate Sales Letter . He also demonstrates how to write copy that any firm can use.
He offers, among other things:
- Text and examples have been completely updated.
- Excellent headline formulas
- New exercises that encourage creativity
- The most effective way to use visuals
Kennedy is the country's most successful and well-paid direct-response copywriter. He provides his step-by-step formula in The Ultimate Sales Letter so that anyone can produce sales letters that work.
Author: Dan S Kennedy
Link to buy: https://www.amazon.com/gp/aw/d/1440511411/
Ratings: 4.6 out of 5 stars (from 648 reviews)
Best Sellers Rank: #29,528 in Books
#27 in Business Writing Skills (Books)
#38 in Home-Based Businesses
#125 in Sales & Selling (Books)
