Writing That Works
Former Chairman and CEO of Ogilvy & Mather Worldwide, Kenneth Roman, serves on business and charitable boards. Former Executive Creative Director of Ogilvy & Mather Worldwide, Joel Raphaelson, gives a writing lecture.
The definitive guide to communicating your ideas clearly, simply, and successfully. Writing that Works is essential for all professionals, from entry level to executive suite, and includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—as well as insights into political correctness and tips for using non-biased language that won't compromise your message.
Writing that Works is concise and user-friendly, with bulleted "advice" and explicit examples of effective vs. bad writing.
Writing That Works will show you how to improve anything you write with dozens of samples and important composition tips:
- E-mails, notes, and letters that are read and acted upon
- Ideas are sold through proposals, suggestions, and presentations.
- Plans and reports that produce results
- Successful fund-raising and sales letters
- Letters and resumes that lead to interviews
- speeches with a purpose
- And a lot more.
Author: Kenneth Roman and Joel Raphaelson
Link to buy: https://www.amazon.com/Writing-Works-Communicate-Effectively-Business/dp/0060956437/
Ratings: 4.4 out of 5 stars (from 653 reviews)
Best Sellers Rank: #17,926 in Books
#18 in Business Writing Skills (Books)
#29 in Writing Skill Reference (Books)
#39 in Words, Language & Grammar Reference
