Taobao Live

A Chinese internet marketplace is called Taobao. It is owned by Alibaba and has its headquarters in Hangzhou. It will be the eighth-most visited website globally in 2021, according to Alexa's ranking. On April 21, 2003, Alibaba Cloud Computing (Beijing) Co., Ltd. registered the domain name taobao.com.

Taobao Marketplace facilitates consumer-to-consumer retail by giving small businesses and independent business owners a platform to launch online stores that primarily serve customers in Chinese-speaking countries (Mainland China, Hong Kong, Macau, and Taiwan) and abroad and are paid for using online accounts. Typically, its retailers provide express delivery services.

Either a fixed price or an auction are options for sellers when listing their goods for sale. The majority of transactions are new goods sold at fixed prices, with auctions making up a small portion of them. Users of Taobao frequently read reviews and compare products from other stores. The widely used payment system on Taobao is Alipay from Alibaba.

The pioneer of e-commerce, Alibaba, along with its offshoots Taobao and Tmall, are at the forefront of the surge in livestreaming sales in China. Sales from livestreaming topped $3 billion on Single's Day (November 11) 2020 in less than 24 hours. As an illustration, Estee Lauder's Singles Day livestream generated sales of US$28 million and had more than 500 million views. Nonetheless, Taobao Live is accessible all year. In the aforementioned Budweiser livestreaming promotion, Tmall was partnered with in order to produce a second, unique landing page for the products.

Founded: May 2003
Headquarters: Block C Soho Fuxing Plaza 388 Madang Rd, Huangpu District, Shanghai, China
Website: http://taobao.com/