Yizhibo

The social e-commerce site Yizhibo has acquired an audience from one of China's "big four" (BATX) internet companies and one of its most popular conventional social media platforms by partnering with Baidu and Sina Weibo. Because of its connection to Weibo, consumers are more likely to be interested in viral material like challenges and celebrity interaction than they are in livestreams of straight-up sales.

Formally introduced as a Chinese live-streaming app and strategic partner, Yizhibo joined up with Weibo on May 13 to support Weibo's live broadcast feature. YIzhibo performs duties similar to Yinke in most respects. In YIzhibo, choosing an avatar is important because it could influence how many people join the live "room." As a result, users should take the time to make their avatar stand out.

This livestreaming website primarily targets millennials and allows users to connect with one another by creating avatars. Although young women make up the majority of users, there are still many men. Users typically fall into an income bracket that is higher than the national average. In China, roughly one-third of internet users have accounts.

Founded: 13th May 2016
Headquarters: Beijing, China
Website: https://www.yizhibo.com/