This software needs no introduction; it is known as TikTok outside of China. Simply put, it is a giant. Hence, it's crucial for brands to produce truly original, captivating content that responds to current trends.

The number one platform in China for livestreaming sales is Douyin. This program creates more than 9 million live-streaming sections each month by integrating your Taobao, Red, and native Douyin e-commerce sites.

The Douyin 2022 ecological convention claims that platforms' gross merchandise value (GMV) is increasing 3.2 times annually. In 2022, Douyin said that 86.8% of its users in China were streaming live content and that they were spending at least 89 minutes per day watching videos there. This tool, which provides the ideal platform for the influencer marketing industry, is the home of three burgeoning new talents: Liu GengHong (), Dongyuhui (), and Jianailiang ().

Founded: 20 September 2016
Headquarters: Shanghai, China
Website: www.douyin.com

RED is also known as XiaoHongShu. In 2019, RED became an unanticipated e-commerce front-runner. It became well-liked among young women, who account for 90% of users, and developed a reputation for dependability and sincerity.

The platform itself is primarily designed for e-commerce, and the overwhelming majority of the content is user-generated. A user only needs to make one or two clicks to view, buy, and have delivered a product they like that is being advertised in a livestream. A brand account enables direct communication with consumers, enabling businesses to answer user comments, turn interest into revenue, and uphold relationships.

Xiaohongshu is a social media and e-commerce site. "China's Instagram" has been used to characterize it. Almost 300 million people were registered on Xiaohongshu as of 2019, and there are more than 85 million active users each month. According to reports, 70% of its users were born after 1990, and almost 90% of them are women.

Users and influencers can submit, find, and share product reviews on the app, which are mostly about beauty and wellness. On the website, travel bloggers are well recognized for posting frequently about tourist and leisure places. Moreover, RED Mall, run by Xiaohongshu, sells foreign goods to Chinese customers. Shanghai's Huangpu District serves as the home base for Xiaohongshu.

Founded: June 2013
Headquarters: Shanghai, China
Website: xiaohongshu.com

Kuaishou, a mobile app for sharing short videos with others, a social network, and a video special effects editor, was created in 2011 by Beijing Kuaishou Technologies and engineers Hua Su and Cheng Yixiao.

It has more than 200 million users worldwide as of 2019 and currently ranks first on the "Most Downloaded" lists of the Google Play and Apple App Stores in eight nations, including Brazil. This software is known as Snack Video in Pakistan and Indonesia. In foreign markets, it is frequently referred to as "Kwai". Douyin, which is popularly known as TikTok outside of China, is its main rival.

The former CEO of the application 99 is in charge of Kuaishou's worldwide team, which also includes employees from Google, Facebook, Netflix, and TikTok. Kuaishou is partially owned by the China Internet Investment Fund, a state-owned company that reports to the Chinese Cyberspace Administration.

March 20, 2023 The market capitalization of Kuaishou Technologies is $29.45 billion. As a result, Kuaishou Technologies ranks as the 590th most valuable firm in the world. The most recent financial reports for Kuaishou Technologies show that the company's current revenue (TTM) is $13.55 billion. The corporation generated $12.55 billion in revenue in 2021, an increase from $8.59 billion in 2020.

Founded: March 2011

Headquarters: Beijing, China

Website: kuaishou.com

A Chinese internet marketplace is called Taobao. It is owned by Alibaba and has its headquarters in Hangzhou. It will be the eighth-most visited website globally in 2021, according to Alexa's ranking. On April 21, 2003, Alibaba Cloud Computing (Beijing) Co., Ltd. registered the domain name taobao.com.

Taobao Marketplace facilitates consumer-to-consumer retail by giving small businesses and independent business owners a platform to launch online stores that primarily serve customers in Chinese-speaking countries (Mainland China, Hong Kong, Macau, and Taiwan) and abroad and are paid for using online accounts. Typically, its retailers provide express delivery services.

Either a fixed price or an auction are options for sellers when listing their goods for sale. The majority of transactions are new goods sold at fixed prices, with auctions making up a small portion of them. Users of Taobao frequently read reviews and compare products from other stores. The widely used payment system on Taobao is Alipay from Alibaba.

The pioneer of e-commerce, Alibaba, along with its offshoots Taobao and Tmall, are at the forefront of the surge in livestreaming sales in China. Sales from livestreaming topped $3 billion on Single's Day (November 11) 2020 in less than 24 hours. As an illustration, Estee Lauder's Singles Day livestream generated sales of US$28 million and had more than 500 million views. Nonetheless, Taobao Live is accessible all year. In the aforementioned Budweiser livestreaming promotion, Tmall was partnered with in order to produce a second, unique landing page for the products.

Founded: May 2003
Headquarters: Block C Soho Fuxing Plaza 388 Madang Rd, Huangpu District, Shanghai, China
Website: http://taobao.com/

A Chinese company called Inkeverse Group Ltd., formerly known as Inke Ltd., specializes in operating mobile live broadcast platforms. A platform for mobile live broadcasting is run by Inke Ltd. The Inke App is its main offering. Beijing, China, is home to the company's headquarters, which were established in 2015.

Gamers and viewers looking for entertaining material frequently use the livestreaming site Inke. The "combat mode" that sets them apart allows users to agree on predefined challenges like holding a pen on their top lip or balancing a spoon on their nose, then livestream the task within a given amount of time. The livestreamers can accept cash-paid presents from viewers to choose the winner, and the loser then has to perform a forfeit.

The company offers online audio-visual program services, performance brokerage services, value-added communications services, and cultural services on the Internet. Membership services and advertising services are among the many services offered by the business. The domestic market is where the company's businesses are mostly operated.

Founded: 2015
Headquarters: Beijing, China
Website: https://www.inke.cn/

A Shanghai-based website called Bilibili, often known as B Site, allows users to upload, view, and annotate films. From its original niche market that concentrated on animation, comics, and games (ACG), Bilibili started to reach out to a wider audience in the middle of the 2010s, and it has since grown to become one of the most important Chinese over-the-top streaming platforms, offering videos on demand like documentaries, variety shows, and other original programming. [Reference needed]

In addition to hosting videos on a wide range of topics, including anime, music, dance, science and technology, movies, drama, fashion, and video games, Bilibili is also well-known for its enormous library of subcultural content creators' kuso-style parodies.

Bilibili offers a live streaming service that allows viewers and streamers to communicate. Moreover, Bilibili sells games, primarily mobile games with ACG themes like the Chinese version of Fate/Grand Order. Another feature of Bilibili is its scrolling danmu commenting system.

The market capitalization of Bilibili was $8.55 billion as of March 2023. By market capitalization, Bilibili is now the 1627th most valuable company in the world. The most recent financial reports from Bilibili show that the company's current revenue (TTM) is $3.23 billion. The corporation generated $3 billion in revenue in 2021, an increase from $1.75 billion in revenue in 2020.

Founded: June 2009
Headquarters: Shanghai, China
Website: https://www.bilibili.com/

The social e-commerce site Yizhibo has acquired an audience from one of China's "big four" (BATX) internet companies and one of its most popular conventional social media platforms by partnering with Baidu and Sina Weibo. Because of its connection to Weibo, consumers are more likely to be interested in viral material like challenges and celebrity interaction than they are in livestreams of straight-up sales.

Formally introduced as a Chinese live-streaming app and strategic partner, Yizhibo joined up with Weibo on May 13 to support Weibo's live broadcast feature. YIzhibo performs duties similar to Yinke in most respects. In YIzhibo, choosing an avatar is important because it could influence how many people join the live "room." As a result, users should take the time to make their avatar stand out.

This livestreaming website primarily targets millennials and allows users to connect with one another by creating avatars. Although young women make up the majority of users, there are still many men. Users typically fall into an income bracket that is higher than the national average. In China, roughly one-third of internet users have accounts.

Founded: 13th May 2016
Headquarters: Beijing, China
Website: https://www.yizhibo.com/

Huya, also known as Nimo TV abroad, primarily concentrates on gaming livestreams. It offers authorized coverage of esports events. Tie-ins may take the form of partnerships with gaming KOLs or more conventional advertising agreements.

Huya, a network for live-streaming video games, is very well-liked among users under the age of 24, who make up 64.4% of the platform's 200 million users. With an average daily viewing time of 135 minutes, user stickiness and platform involvement are still very high. According to Variety, Huya's planned merger with DouYu, another industry titan in game live streaming, may give it 80% of the Chinese market.

The KOLs and gamers who love it call it home. It offers game star/KOL broadcasts, e-game contests, and live broadcasts of well-known games. The Huya team commits its primary resources to giving viewers a clear, quick, and fluid live viewing experience. Via texting and conversing with their video game heroes, users can communicate with the host in real time.

Huya's market cap as of March 2023 was $0.93 billion. Huya is now the 4688th most valuable firm in the world, according to market cap. The most recent financial filings from Huya indicate that the company's current revenue (TTM) is $1.50 billion. The company generated $1.75 billion in revenue in 2021, an increase from $1.59 billion in 2020.

Founded: 24 November 2014
Headquarters: Building A3, E-Park,. 280 Hanxi Road. Panyu District, Guangzhou 511446
Website: https://www.huya.com/

A Chinese live streaming video service is called DouYu. With 163.6 million monthly active users in 2019, more than Twitch's 140 million, the website is the biggest of its sort in China. DouYu International Holdings Ltd. listed on the New York Stock Exchange (Nasdaq) in July 2019 and raised $21 million through an American initial public offering (IPO). The company's ticker symbol is DOYU. It was the biggest Wall Street IPO of a Chinese company in 2019.

Douyu generated $21 million in revenue from advertisements in 2018. About 21% of the shares are owned by Tencent. Platform for gaming livestreaming that will soon combine with Huya (see above). The 150 million users, mostly Gen-Z males, of Douyu will be included in the new combined company. It's interesting to note that more than half of users reside in premier cities and are migratory workers.

The market capitalization of DouYu as of March 2023 was $0.39 billion. By market cap, this places DouYu as the 5575th most valuable firm in the entire globe. The most recent financial filings from DouYu indicate that the company's current revenue (TTM) is $1.17 billion. The company generated $1.41 billion in revenue in 2021, up from $1.39 billion in revenue in 2020.

Founded: 2016
Headquarters: Wuhan, China
Website: https://www.douyu.com/

Chinese technology company Meitu Inc. was founded in 2008 and has its headquarters in Xiamen, Fujian. It creates apps for selfies and smartphones. In China and other Asian nations, Meitu's smartphone photo-editing and sharing app is extremely well-liked, with 456 million users who upload more than 6 billion photographs each month.

Almost 1.1 billion different devices had Meitu's apps installed as of October 31, 2016, throughout the world. Meitu, along with other global Internet juggernauts like Alibaba, Apple, Baidu, Facebook, Google, Microsoft, and Tencent, has reportedly been consistently recognized as one of the top eight iOS non-game app developers globally from June 2014 through October 2016.

Their most popular app, MeituPic, has 270 million MAU and 52 million active daily users. Meitu went public on the main board of the Hong Kong Stock Exchange on December 15, 2016. A technology offering of this size has not appeared on the Hong Kong Exchange in almost ten years.

Founded: 2008
Headquarters: Xiamen, China
Website: https://www.meipai.com/