The Sales Development Playbook
Trish is the President and Chief Strategist of The Bridge Group, Inc., a corporation that provides inside sales consulting and implementation. She has pushed sales development and inside sales as a community, professional, and revenue generator for more than two decades.
Raise your hand if your business requires more new consumers. Toplist suspects your hand is up. So this book is for you. The Sales Development Playbook is about high-growth, explosive growth, the kind of growth that weather satellites can observe from space.
Any B2B company's success is directly related to how effectively it acquires fresh pipeline. Sales development is the secret to skyrocketing growth.
Trish Bertuzzi's three decades of practical, hands-on expertise are captured in this book. It outlines six components for developing new pipeline and boosting revenue development through inside sales:
- Strategy provides a framework for matching your sales development strategy to your target market and buyer's journey.
- Specialization tells stories about new ways of thinking. You'll discover how to partition your prospect world, specialize jobs, and put it all together.
- Recruiting provides a road map for hiring quickly. Tactics, remuneration, and a foolproof hiring process are all covered in detail.
- Retention focuses on what never seems to get enough attention: engaging, developing, and motivating people.
- Execution shifts gears, presenting examples and tactics for onboarding, crafting buyer-centric messaging, and designing an effective outreach cadence.
- Finally, Leadership provides practical suggestions on how to lead sales development today. There's a lot to learn about quotas, gauging what matters, and acceleration technology, so we go through them thoroughly.
"This is the playbook for how to succeed today. After reading this book, I know it will help you succeed, help your company grow, and change our industry.", writes Ken Krogue (President of InsideSales.com) in the Foreword.
Author: Trish Bertuzzi
Link to buy: https://www.amazon.com/Sales-Development-Playbook-Repeatable-Accelerate/dp/0692622039/
Ratings: 4.6 out of 5 stars (from 468 reviews)
Best Sellers Rank: #112,065 in Books
#31 in Telemarketing (Books)
#439 in Sales & Selling (Books)
