Vanguard

Vanguard is a well-known investment management company that offers a range of investment products and services to individuals and institutions. The company was founded in 1975 and is headquartered in Malvern, Pennsylvania.

Vanguard is known for its low-cost index funds and ETFs, which are designed to provide broad market exposure and low fees. The company's index funds and ETFs cover a wide range of asset classes, including stocks, bonds, and real estate.

In addition to index funds and ETFs, Vanguard also offers actively managed funds, which are managed by professional investment managers who attempt to beat the market. Vanguard also offers a range of retirement accounts, including traditional and Roth IRAs, 401(k) plans, and SEP-IRAs.

Vanguard also offers a variety of research and educational resources to help clients make informed investment decisions. These resources include market analysis, news updates, and educational articles and videos.

One of the unique features of Vanguard is its client-owned structure, which means that the company is owned by its funds and, in turn, by its clients. This structure is designed to align the interests of the company with those of its clients and keep costs low.

Pros

• Large mutual fund selection.
• Commission-free stock, options and ETF trades.
• Leader in low-cost funds.

Cons

• Basic trading platform only.
• Limited research and data.