The Courage Crafters are Richard Fenton and Andrea Waltz. They refer to themselves as "Failure Philosophers" and "Reject-ologoists" as professional speakers, trainers, and authors, and are experts on achieving courageous breakthrough performance through increasing failure rates and other unconventional approaches.

What if the word "no" didn't stymie, depress, or discourage you? Sticks and stones may break my bones, but the word "NO" will never harm me! That's the lesson Eric Bratton, a twenty-eight-year-old copier salesman, is about to learn. And he'll learn it from the most unlikely of teachers: himself!

Imagine going to bed one night and waking up the next morning in an unfamiliar house with no idea how you got there. But this house doesn't belong to just anyone; it belongs to you... a wildly successful future version of the person you could become if you're willing to start doing one simple thing.

In Go for No! Yes is the Destination, No is How You Get There, one of the best books on insurance sales, Eric will discover... before the weekend is out:

• What it takes to outperform 92% of all salespeople on the planet.
• That failing and being a "failure" are not the same thing.
• A completely new way to set goals that is simple, enjoyable, and effective.
• Why it's important to acknowledge both success and failure.
• The five levels of failure and how to progress through them.
• How to quickly overcome failure and rejection and move on.
• And that the most powerful word in the world is not yes... but NO!

These lessons are destined to change the way he thinks, sells, and lives for the rest of his life.

They will do the same for you.

Author: Andrea Waltz and Richard Fenton

Link to buy: https://www.amazon.com/Yes-Destination-How-You-There/dp/0966398130

Ratings: 4.7 out of 5 stars (from 3664 reviews)

Best Sellers Rank: #7,504 in Books

#2 in Multilevel Marketing (Books)

#32 in Sales & Selling (Books)

#114 in Motivational Management & Leadership

Troy Korsgaden was named All Lines Agent of the Year for the Farmers Insurance Group of Companies in 1994/1995 and 1996/1997, out of more than 14,000 agents nationwide. This is a significant achievement not only because it required a high level of production, but also because it was founded on technical competence and customer satisfaction. Troy is only the second person in the company's 80-year history to have received this honor twice.

Power Position Your Agency by Troy Korsgaden is a timeless classic. Are you putting in excessive hours for too few clients? Do you appear to do more paperwork than people work? Will you spend more time on the road this year than in front of people?

If you answered yes to any of those questions, whether your agency is large or small, you need more than an adrenaline rush! You need a shot of strategies to wake things up and get you on the road to success as soon as possible. Even if you only sell life and health insurance, reading this book will benefit you. It's well-written and provides several key insights on how to position your agency in a competitive market.

• How to schedule appointments with ten clients every day
• How to find qualified clients and persuade them to hire you
• How to get clients in and out of your office in under 30 minutes!

You'll also learn how to leverage something you already have but may be overlooking, why some clients aren't a good fit for your agency, and what you need for an effective sales pitch.

Put Troy Korsgaden on your side to get the assistance you require. His strategies have helped thousands of agents across the country who have attended his seminars. They can also make a difference for you!

Author: Troy Korsgaden

Link to buy: https://www.amazon.com/Power-Position-Your-Agency-Insurance/dp/0970139802

Ratings: 4.3 out of 5 stars (from 67 reviews)

Best Sellers Rank: #460,725 in Books

#56 in Business Insurance (Books)

#1,455 in Small Business (Books)

#5,917 in Success Self-Help

Brian Tracy is the Chairman and CEO of Brian Tracy International, a company that specializes in individual and organizational development. Brian's goal is to assist you in achieving your personal and business objectives more quickly and easily than you could have imagined.

Brian Tracy has advised over 1,000 businesses and spoken to over 5,000,000 people in 5,000 talks and seminars across the United States, Canada, and 55 other countries. Each year, he addresses over 250,000 people as a Keynote speaker and seminar leader.

Insurance is a sales job, and to sell insurance, you must understand the psychology of selling. What do your prospects believe? How can you persuade them to buy? Brian Tracy will show you how to move from prospect to close. Discover how to more than double and triple your sales in any market. It's a prosperous promise that sales guru Brian Tracy has seen fulfilled time and time again. Listening to and applying his ideas has resulted in more millionaires than any other sales training process ever developed.

Tracy teaches you the following in Psychology of Selling:

• "Sales and selling's inner game"
• How to Overcome Rejection Anxiety
• How to Develop Unshakeable Self-Belief

Tracy demonstrates how salespeople can improve their effectiveness by learning to control their thoughts, feelings, and actions. The Psychology of Selling, one of the best books on insurance sales, provides you with a set of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before.

Author: Brian Tracy

Link to buy: https://www.amazon.com/Psychology-Selling-Increase-Thought-Possible/dp/0785288066

Ratings: 4.7 out of 5 stars (from 1598 reviews)

Best Sellers Rank: #10,698 in Books

#16 in Advertising (Books)

#46 in Sales & Selling (Books)

In May 1969, the author Peter Rosengard became a life insurance salesman in London "for the glamour, the fast cars, the groupies...", the beautiful women who would go to any length to buy life insurance. It's a closely guarded secret.' Thus begins Peter Rosengard's extraordinary account of his life so far, and the never-ending adventures in which he made, lost, and remade a fortune; founded London's legendary Comedy Store and discovered some of the greats in stand-up comedy; turned an unknown band into a chart-topping sensation; and sold the world's largest life insurance policy in history, which is still celebrated by the Guinness Book of Records. But it's not his actions that make this book so amusing and inspiring. It's the method. Talking to Strangers requires a certain amount of chutzpah. However, it is also about doing the right thing.

Whether he's attempting to establish the world's largest charity in a single day, assisting a baggage-handler terrorist-attack hero to inspire others, or simply finding a job for a stranger, Rosengard's relentless, manic, and often infuriating energy is testament to a simple belief that 'nothing' is impossible.

Peter's book is a fantastic rollercoaster ride through a life well lived. He dispenses wisdom, wit, and empathy in equal measure. His experiences range from founding the Comedy Store to managing a chart-topping popgroup to selling the world's largest life insurance policy for $100 million over the phone. I wholeheartedly recommend it to anyone interested in business or life in general.

Author: Peter Rosengard

Link to buy: https://www.amazon.com/gp/aw/d/B00PCKXJJM/

Ratings: 4.5 out of 5 stars (from 145 reviews)

Best Sellers Rank: #842,651 in Kindle Store

#10,302 in Memoirs (Kindle Store)

#12,745 in Biographies & Memoirs (Kindle Store)

#37,232 in Memoirs (Books)

Tony is a financial preparedness advocate, author, podcaster, and podcaster. Tony Steuer simplifies the complex world of insurance and financial services, empowering people to take control of their financial lives.

Many life insurance agents are hesitant to read this book because they believe it will be too basic for them. After all, they probably already know a lot of the information in this book, so why should they read it? Life insurance salespeople should read this book because it helps them understand their prospects better. It sheds light on their uncertainties and the questions they have.

While Questions and Answers on Life Insurance was written for consumers rather than agents, it is an excellent resource because understanding what your prospects are thinking can help you improve your sales and customer service skills. There's a section in the book called "Hire a Trusted Agent," for example, that will show you what consumers are looking for. It's more than 400 pages long, but it's well worth the read.

Mang the best books on insurance sales, this guide assists consumers in understanding a complex financial product and serves as an essential reference, textbook, and training manual for financial advisors. Steuer covers the essential basics and finer points of life insurance in a simple question-and-answer format, including how to:

• Differentiate between policy types.
• Find and assess a policy and company.
• Select a reputable agent.
• Understand the underwriting process.
• Examine the effectiveness of a policy.

Author: Tony Steuer

Link to buy: https://www.amazon.com/gp/aw/d/1734210036/

Ratings: 4.2 out of 5 stars (from 149 reviews)

Best Sellers Rank: #237,112 in Books

#23 in Business Insurance (Books)

#38 in Life Insurance (Books)

#107 in Consumer Guides (Books)

Garry Kinder, CEO of Kinder Brothers International, is a sales and management consultant to over 300 companies worldwide. His life insurance experience began at the age of 20 when he began selling for The Equitable as a junior in college. He received his bachelor's degree from Illinois Wesleyan University. Garry was the youngest agent in Illinois to be inducted into the Million Dollar Round Table (MDRT).

Chairman Emeritus Jack Kinder (1928-2014), Jack was born in Pekin, Illinois, and after graduating from Illinois Wesleyan University in 1950, he began coaching high school basketball. After three years of coaching, Fred G. Holderman, the first man inducted into the GAMA Hall of Fame, recruited Jack into the insurance business.

Among the best books on insurance sales, Secrets of Successful Insurance Sales arose from the discovery of an unpublished manuscript by Napoleon Hill, author of Think and Grow Rich, in 1986. Michael J. Ritt, Jr., executive director of the Napoleon Hill Foundation in Northbrook, IL, knew that Hill had written a book called The Science of Successful Insurance Selling sometime in the 1950s, but it had vanished among the trucks full of papers left by the author after his death in 1970.

Hill had organized the text as a series of seventeen lessons, each based on one of the seventeen success principles that he and W. Clement Stone developed while working together on seminars and books, including the self-help classic Success Through a Positive Mental Attitude.

Ritt was overjoyed with his discovery. He knew the insurance-industry examples and figures were too old to make the book viable as they were, but it would be a shame to let the old mater's perspective on insurance sales languish in a dusty archive box forever. So he sought the advice of W. Clement Stone on what to do with it.

Author: Garry Kinder and Jack Kinder

Link to buy: https://www.amazon.com/Secrets-Successful-Insurance-Sales-Kinder-ebook/dp/B01NH0X29A/

Ratings: 4.4 out of 5 stars (from 137 reviews)

Best Sellers Rank: #381,492 in Kindle Store

#1,772 in Motivational Self-Help (Kindle Store)

#9,494 in Motivational Self-Help (Books)