Market Research and Consumer Behavior
Here is where your marketing journey begins! The first course in this specialization establishes the foundation for a successful marketing strategy as a whole. Market research and consumer behavior are split into two areas.
In the Market Research module, you'll learn how to turn a decision problem into a research question using tools and procedures. Learn how to create a research strategy, evaluate data, and accurately interpret and convey survey outcomes, resulting in actionable suggestions.
The customer decision-making process will then be highlighted, with crucial stages from detecting a need through purchasing and consuming a product highlighted. Analyze how consumers make decisions, what happens (in their hearts and minds) at different phases of the decision-making process, and the elements that influence those decisions to adopt a true "consumer focus" in your managerial decisions.
This course will give you the knowledge you need to assess the current state of your product before deciding on a market strategy. This is one of the Best Online Business Research Courses. There's no better location to start your marketing journey than here!
Skill you will gain
- Market Research
- Consumer Behaviour
- Data Analysis
Instructor: Shameek Sinha
Coursera rate: 4.4/5.0, 4.295 ratings
Offered by: IE Business School
Enroll here: https://www.coursera.org/learn/market-research
