Research Report: Delivering Insights
You've finished all of your hard work completing internal, secondary, and primary research. Based on your study proposal, you've reviewed all of the data and are ready to generate insights and recommendations. But, in order to make a decision, what is the best manner to convey your findings?
This Research Report: Delivering Insights course will teach you how to include a story in your marketing presentation to help you attract the attention of stakeholders and business executives and get their support. You'll select the most effective analytical strategy for conveying your insights as well as the most appropriate presenting method for your target audience. When presenting to your various levels of decision makers and stakeholders, you will use data visualization best practices and employ tips and tricks.
What you will learn
- Create a synopsis of research findings and develop new ideas.
- Examine how the roles of digital and traditional advertising are evolving.
- Incorporate storytelling techniques into your presentations.
- Demonstrate strong presentation abilities and provide relevant information.
Skill you will gain
- Digital Marketing
- Market Impact
- Data Analysis
- Market insights
- Marketing Intelligence
Instructors: Robin Boyar, Ashwin Aravindakshan
Coursera rate: 4.6/5.0, 142 ratings
Offered by: University of California, Davis
Enroll here: https://www.coursera.org/learn/marketing-research-report
