UX Research at Scale: Surveys, Analytics, Online Testing
From the standpoint of UX research, this UX course will provide an overview of survey methodology. User experience surveys are often used to find user needs, connect demands to user attributes, and learn about user attitudes toward the technologies they use. Learners will study the fundamentals of UX survey research and perform a survey of their own design in this course.
Web analytics, A/B testing, and remote unmoderated studies will be discussed as ways for getting UX insights from large groups of users. Learners will talk about how these approaches function, when they might be used, and what they can teach them.
What you will learn
- Understand how web analytics works and how to interpret data from analytics.
- Learn how to create A-B tests, before-and-after studies, and multivariate experiments.
- Learn how to conduct unmoderated remote testing experiments and analyze the results.
- Large-scale user experience research should be analyzed and reported on. Learn about the many sorts of surveys and how they're used in UX research.
- Recognize the survey population: when to sample and when to recruit. Create a survey instrument that matches your needs.
- Surveys should be analyzed and reported on.
- Learn how to evaluate user surveys.
Instructors: Clifford Lampe, Lija Hogan
Coursera rate: 4.4/5.0, 141 ratings
Offered by: University of Michigan
Enroll here: https://www.coursera.org/learn/ux-research-at-scale/
