Research Proposal: Initiating Research
Market research is a rapidly expanding and vital field that is employed in a wide range of industries all over the world. Given the vast amount of data collected by corporations, industries, social media, governments, and other entities, it's critical that someone can review and sift through it all to produce useful insights. That's where you, as a market researcher, step in. This course will merely skim the surface of this topic and offer you with a foundational understanding.
You will be able to define market research and recognize some of the techniques utilized in the industry after completing this course. In terms of the planning process, you will be able to discuss the value of secondary and internal research. You'll be able to define primary research and recognize the many methods for conducting it. You'll be able to concentrate on your peer review project's real research strategy or proposal. You'll be able to respond to a request for a proposal or research plan by addressing the proposal's various components and packaging it in a professional manner. This is one of the
Best Online Business Research Courses.
What you will learn
- Determine any potential market research constraints and the proper questions to ask during the study planning phase.
- Examine the value and reliability of secondary research.
- Use fundamental sampling principles to solve a problem.
- Prepare a professional-looking study proposal or plan.
Skills you will gain
- Market Research
- Research Methods
- Product Research
- Marketing Intelligence
Instructor: Jim Fong
Coursera rate: 4.6/5.0, 758 ratings
Offered by: University of California, Davis
Enroll here: https://www.coursera.org/learn/research-proposal-initiating-research?specialization=market-research
