Marketing Analytics
Large and small businesses alike are flooded with information on consumer preferences. However, having more knowledge does not automatically imply making better decisions. The challenge is learning how to understand data, and marketers in particular are increasingly expected to utilize analytics to inform and defend their actions.
Marketers can use marketing analytics to evaluate, control, and analyze their performance in order to maximize their efficacy and maximize their return on investment (ROI). Marketing analytics, in addition to the obvious sales and lead generating uses, may provide deep insights into customer preferences and patterns, which can be used to inform future marketing and business decisions.
This Marketing Analytics course, produced by the University of Virginia's Darden School of Business, will teach you how to analyze and optimize marketing campaigns by measuring brand and customer assets, using regression analysis, and designing experiments. You'll go away with a solid understanding of how to use marketing analytics to predict outcomes and allocate resources strategically. This is one of the Best Online Business Research Courses.
What you will learn
- How to create and define a brand architecture, as well as how to track the influence of marketing on brand value through time.
- How to calculate the lifetime value of a customer and utilize that data to analyze strategic marketing options
- How to set up basic tests so you may evaluate your marketing efforts and spend your marketing resources wisely.
- How to run regressions, analyze the results, look for confounding factors and biases, and tell the difference between economic and statistical significance
Skills you will gain
- Marketing Experiments
- Customer Lifetime Value
- Regression Analysis
- Marketing Analytics
- Brand Equity
Instructor: Rajkumar Venkatesan
Coursera rate: 4.7/5.0, 6.101 ratings
Offered by: University of Virginia
Enroll here: https://www.coursera.org/learn/uva-darden-market-analytics
