Here is where your marketing journey begins! The first course in this specialization establishes the foundation for a successful marketing strategy as a whole. Market research and consumer behavior are split into two areas.

In the Market Research module, you'll learn how to turn a decision problem into a research question using tools and procedures. Learn how to create a research strategy, evaluate data, and accurately interpret and convey survey outcomes, resulting in actionable suggestions.

The customer decision-making process will then be highlighted, with crucial stages from detecting a need through purchasing and consuming a product highlighted. Analyze how consumers make decisions, what happens (in their hearts and minds) at different phases of the decision-making process, and the elements that influence those decisions to adopt a true "consumer focus" in your managerial decisions.

This course will give you the knowledge you need to assess the current state of your product before deciding on a market strategy. This is one of the Best Online Business Research Courses. There's no better location to start your marketing journey than here!

Skill you will gain

• Market Research
• Consumer Behaviour
• Data Analysis

Instructor: Shameek Sinha

Coursera rate: 4.4/5.0, 4.295 ratings

Offered by: IE Business School

Enroll here: https://www.coursera.org/learn/market-research

You've finished all of your hard work completing internal, secondary, and primary research. Based on your study proposal, you've reviewed all of the data and are ready to generate insights and recommendations. But, in order to make a decision, what is the best manner to convey your findings?

This Research Report: Delivering Insights course will teach you how to include a story in your marketing presentation to help you attract the attention of stakeholders and business executives and get their support. You'll select the most effective analytical strategy for conveying your insights as well as the most appropriate presenting method for your target audience. When presenting to your various levels of decision makers and stakeholders, you will use data visualization best practices and employ tips and tricks.

What you will learn

• Create a synopsis of research findings and develop new ideas.
• Examine how the roles of digital and traditional advertising are evolving.
• Incorporate storytelling techniques into your presentations.
• Demonstrate strong presentation abilities and provide relevant information.

Skill you will gain

• Digital Marketing
• Market Impact
• Data Analysis
• Market insights
• Marketing Intelligence

Instructors: Robin Boyar, Ashwin Aravindakshan

Coursera rate: 4.6/5.0, 142 ratings

Offered by: University of California, Davis

Enroll here: https://www.coursera.org/learn/marketing-research-report

Market research is a rapidly expanding and vital field that is employed in a wide range of industries all over the world. Given the vast amount of data collected by corporations, industries, social media, governments, and other entities, it's critical that someone can review and sift through it all to produce useful insights. That's where you, as a market researcher, step in. This course will merely skim the surface of this topic and offer you with a foundational understanding.

You will be able to define market research and recognize some of the techniques utilized in the industry after completing this course. In terms of the planning process, you will be able to discuss the value of secondary and internal research. You'll be able to define primary research and recognize the many methods for conducting it. You'll be able to concentrate on your peer review project's real research strategy or proposal. You'll be able to respond to a request for a proposal or research plan by addressing the proposal's various components and packaging it in a professional manner. This is one of the

Best Online Business Research Courses.

What you will learn

• Determine any potential market research constraints and the proper questions to ask during the study planning phase.
• Examine the value and reliability of secondary research.
• Use fundamental sampling principles to solve a problem.
• Prepare a professional-looking study proposal or plan.

Skills you will gain

• Market Research
• Research Methods
• Product Research
• Marketing Intelligence

Instructor: Jim Fong

Coursera rate: 4.6/5.0, 758 ratings

Offered by: University of California, Davis

Enroll here: https://www.coursera.org/learn/research-proposal-initiating-research?specialization=market-research

Large and small businesses alike are flooded with information on consumer preferences. However, having more knowledge does not automatically imply making better decisions. The challenge is learning how to understand data, and marketers in particular are increasingly expected to utilize analytics to inform and defend their actions.

Marketers can use marketing analytics to evaluate, control, and analyze their performance in order to maximize their efficacy and maximize their return on investment (ROI). Marketing analytics, in addition to the obvious sales and lead generating uses, may provide deep insights into customer preferences and patterns, which can be used to inform future marketing and business decisions.

This Marketing Analytics course, produced by the University of Virginia's Darden School of Business, will teach you how to analyze and optimize marketing campaigns by measuring brand and customer assets, using regression analysis, and designing experiments. You'll go away with a solid understanding of how to use marketing analytics to predict outcomes and allocate resources strategically. This is one of the Best Online Business Research Courses.

What you will learn

• How to create and define a brand architecture, as well as how to track the influence of marketing on brand value through time.
• How to calculate the lifetime value of a customer and utilize that data to analyze strategic marketing options
• How to set up basic tests so you may evaluate your marketing efforts and spend your marketing resources wisely.
• How to run regressions, analyze the results, look for confounding factors and biases, and tell the difference between economic and statistical significance

Skills you will gain

• Marketing Experiments
• Customer Lifetime Value
• Regression Analysis
• Marketing Analytics
• Brand Equity

Instructor: Rajkumar Venkatesan

Coursera rate: 4.7/5.0, 6.101 ratings

Offered by: University of Virginia

Enroll here: https://www.coursera.org/learn/uva-darden-market-analytics

The Google Data Analytics Certificate begins with this course. These classes will provide you the abilities you'll need to apply for entry-level data analyst positions. Data analysts are needed by all types of businesses to help them optimize operations, uncover opportunities and trends, launch new products, and make informed decisions. This course will expose you to the field of data analytics through a Google-developed hands-on curriculum. The information provided covers a wide range of important data analytics subjects and is intended to provide you an overview of what you'll learn in the Google Data Analytics Certificate. Current Google data analysts will teach you how to complete common data analyst duties using the most up-to-date tools and resources. This is one of the Best Online Business Research Courses.

Graduates of this certificate program will be prepared to apply for entry-level data analyst positions. It is not necessary to have any prior experience.

You will:

• Gain a grasp of the methods and processes employed by a junior or associate data analyst in their day-to-day job by the end of this course.
• Gain knowledge of important analytical skills (data cleansing, data analysis, data visualization) as well as technologies (spreadsheets, SQL, R programming, Tableau) that you may include into your professional arsenal.
• Learn about the data life cycle and the data analysis process, as well as other terms and concepts related to the position of a junior data analyst.
• Assess analytics' position in the data ecosystem.
• Evaluate your analytical thinking skills.
• Examine the job options that will be accessible to you after you complete the program, as well as learn about job search best practices.

What you will learn

• Define and explain essential data analytics concepts such as data, data analysis, and data ecosystem.
• Analytical thinking is required. self-assessment with particular examples of analytical thinking in action
• In data analytics, talk about spreadsheets, query languages, and data visualization tools.
• Describe the role of a data analyst in terms of employment and positions.

Skills you will gain

• Spreadsheet
• Data Cleansing
• Data Analysis
• Data Visualization (DataViz)
• SQL

Instructor: Google Career Certificates

Coursera rate: 4.8/5.0, 42.457 ratings

Offered by: Google

Enroll here: https://www.coursera.org/learn/foundations-data?specialization=google-data-analytics

The basics of market research are the focus of this course. You'll learn about the fundamentals and nature of market research, as well as the research method and the value of a research proposal. Problem creation, problem solving, research topics, and research objectives will all be prioritized. The seminar will conclude with a discussion of market research ethics.

Learners who complete this course successfully will be able to:

• Examine the basics of market research.
  
• Consider how you conducted your research.
• Create a list of research questions and objectives.
• Construct a research proposal.
• Market research ethics

Market research analysts, social media strategists, marketing managers, product managers, and market researchers will benefit from this training. This is one of the Best Online Business Research Courses.

What you will learn

• Examine the fundamentals of market research.
• Concentrate on the study procedure.
• Create a list of research questions and objectives.
• Construct a research proposal.

Skill you will gain

• Get to know the fundamentals of market research.
• Determine and establish the research requirements.
• Recognize the research procedure
• Consider how the research proposal has evolved.

Instructors: Athanasia Lampraki, Evangelia Katsikea

Offered by: Queen Mary University of London

Enroll here: https://www.coursera.org/learn/market-research-course-1

From the standpoint of UX research, this UX course will provide an overview of survey methodology. User experience surveys are often used to find user needs, connect demands to user attributes, and learn about user attitudes toward the technologies they use. Learners will study the fundamentals of UX survey research and perform a survey of their own design in this course.

Web analytics, A/B testing, and remote unmoderated studies will be discussed as ways for getting UX insights from large groups of users. Learners will talk about how these approaches function, when they might be used, and what they can teach them.

What you will learn

• Understand how web analytics works and how to interpret data from analytics.
• Learn how to create A-B tests, before-and-after studies, and multivariate experiments.
  
• Learn how to conduct unmoderated remote testing experiments and analyze the results.
• Large-scale user experience research should be analyzed and reported on. Learn about the many sorts of surveys and how they're used in UX research.
• Recognize the survey population: when to sample and when to recruit. Create a survey instrument that matches your needs.
• Surveys should be analyzed and reported on.
• Learn how to evaluate user surveys.

Instructors: Clifford Lampe, Lija Hogan

Coursera rate: 4.4/5.0, 141 ratings

Offered by: University of Michigan

Enroll here: https://www.coursera.org/learn/ux-research-at-scale/