The Cult of the Customer

Shep Hyken is a speaker and author who assists businesses in developing loyal relationships with their customers and staff. He is the author of Moments of Magic and The Loyal Customer, and the founder of The Customer Focus program, which assists companies in developing a customer service culture and a loyalty mindset. His clients span from small businesses to multinational behemoths like American Airlines, General Motors, IBM, Kraft, Marriott, Toyota, Verizon, and many more.

You can't just satisfy your customers in today's competitive business environment. You must be better than that, providing them with memorable experiences. Shep Hyken, the author, has spent the last twenty-five years researching outstanding companies and the evangelists they produce. Hyken demonstrates in The Cult of the Customer how to create a strategy that guides both customers and staff through five unique cultural phases, ranging from "uncertainty" to "amazement." Hyken highlights the crucial internal and external adjustments that allowed them to develop a Cult of the Customer - and reveals how you can accomplish it too - by offering dozens of case studies that show how great organizations made this trip.

The message delivered by Hyken is both compelling and timely: the happier your customers and workers are, the more successful your business will be. The Cult of the Customer, one of the best books on customer service, is your road map to establishing a customer-focused culture that transforms satisfied customers into customer advocates.

Author: Shep Hyken

Link to buy: https://www.amazon.com/Cult-Customer-Experience-Satisfied-Evangelists/dp/0470404825

Ratings: 4.5 out of 5 stars (from 109 reviews)

Best Sellers Rank: #135,180 in Books

#63 in Business Marketing

#187 in Customer Relations (Books)

#901 in Marketing (Books)