The Thank You Economy
Gary Vaynerchuk is a New York Times bestselling author and the chairman of VaynerX, a modern day communications company, as well as the active CEO of VaynerMedia, a modern global creative and media agency intended to generate business outcomes for their clients. He is a well-known public speaker and an active investor, with stakes in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber.
The Thank You Economy is about something bigger than any single groundbreaking platform. It's not some abstract concept or strange business strategy—real, it's and we all do business in it every day, whether we realize it or not. It affects how we communicate, how we purchase and sell, and how businesses and customers engage both online and offline. The Internet, which gave birth to The Thank You Economy, has given consumers their voice back, and the great strength of their opinions via social media means that corporations and brands must compete on a far higher level than they used to.
Gone are the days when a flood of marketing money could be utilized to swamp the airwaves, drown out the competition, and capture customer attention. Customers' demands for authenticity, originality, creativity, honesty, and good intent have forced companies and brands to return to a level of customer service not seen since the days of our great-grandparents, when business owners often knew their customers personally and gave them individual attention.
Here, acclaimed entrepreneur Gary Vaynerchuk explains how businesses large and small can scale that kind of personalized, one-on-one attention to their entire client base, no matter how huge, by leveraging the same social media platforms that drive consumer word of mouth. The Thank You Economy provides compelling, data-driven evidence that we have entered an entirely new business era, one in which the companies that see the greatest returns will not be those that can throw the most money at an advertising campaign, but those that can demonstrate they care more about their customers than anyone else. Businesses and brands that can harness the power of social media word-of-mouth, those that can change their culture to be more customer-aware and fan-friendly, will be able to separate themselves from the pack and prosper in today's marketplaces.
The Thank You Economy reveals how businesses can harness all of the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth, filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies profiting by putting Thank You Economy principles into practice.
Author: Gary Vaynerchuk
Link to buy: https://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0061914185
Ratings: 4.6 out of 5 stars (from 633 reviews)
Best Sellers Rank: #65,607 in Books
#80 in Customer Relations (Books)
#110 in Web Marketing (Books)
#129 in Marketing & Consumer Behavior
