TikTok

The TikTok app is one of the world's most popular social media platforms. This social networking app was founded five years ago and already has over one billion active users worldwide. TikTok is quickly becoming one of the most popular social networking sites in Nigeria, if not the world, due to its large user base. The software allows users to create short films with music, filters, and other effects. While it can be amusing and repulsive at times, it is undeniably addictive. TikTok allows its users to express themselves in a unique way.

TikTok is one of the few platforms that caters to entertainment rather than lifestyle, which sets it apart from the competition, and because it is so simple to use, anyone can become a content creator, making it so appealing. This is why it draws a large number of content creators from all over the world, and why they strive to improve their performance on the platform.

TikTok is an excellent platform for reaching (and entertaining) a young audience with engaging video-based content that doesn't always have a direct relationship to your products or services.

Share of internet users: 31.9%