The most popular one in the Top 10 Most Used Social Media In Nigeria that Toplist would like to introduce to you is WhatsApp. WhatsApp Messenger, or simply WhatsApp, is a freeware, cross-platform centralized instant messaging (IM) and voice-over-IP (VoIP) service owned by Meta Platforms that is available worldwide. Users can send text and voice messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp's client application runs on mobile devices but can also be accessed from desktop computers as long as the user's mobile device is connected to the Internet while using the desktop app. To sign up for the service, you must have a cellular phone number. WhatsApp Business, a standalone business app aimed at small business owners, was released in January 2018 to allow companies to communicate with customers who use the standard WhatsApp client.

WhatsApp has surpassed Facebook Messenger as the most popular social messaging program, according to the latest statistics. It has a large user base that is well-designed. Using WhatsApp to communicate with family and friends all around the world has become a piece of cake.

As an alternative for traditional social media marketing, this marketing strategy has gained widespread acceptance among those working in the corporate sector.

Share of internet users: 93%

Meta Platforms owns Facebook, an American online social media and social networking service. Mark Zuckerberg founded Facebook in 2004 with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The name is derived from the face book directories commonly given to American university students. Membership was initially restricted to Harvard students, but has since expanded to include students from other North American universities and, since 2006, anyone over the age of 13. Facebook had 2.8 billion monthly active users as of 2020, ranking fourth in global internet usage. It was the most downloaded mobile app in the decade of 2010.

Friends, coworkers, and family members from your previous or present lives are more likely to appear on Facebook than any other social media platform. Facebook is primarily used for the posting of personal photographs, links, and quick notes, but users can also become fans of businesses or groups on the social networking website. Many individuals and businesses make use of Facebook groups to bring consumers or communities together in one place on the internet.

Facebook groups, as opposed to Facebook pages, are not used for commercial purposes, but they can be quite beneficial for igniting dialogues among members. If you're wanting to reach an adult audience with visually appealing (or videographically appealing) content that captures their attention, generates an emotional response, and inspires them to share it, Facebook is a terrific place to begin your search.

In order to quickly develop an online community around a topic or organization, Facebook is the most effective social media platform to use.

Share of internet users: 86.2%

The fifth one in the Top 10 Most Used Social Media In Nigeria that Toplist would like to introduce to you is Youtube. YouTube is a social media and online video sharing platform based in San Bruno, California. Steve Chen, Chad Hurley, and Jawed Karim founded it on February 14, 2005. It is owned by Google and is the second most visited website after Google itself.

Youtube is Nigeria's most popular video hosting site, with over 2 million videos available daily and over 400 million views per minute. Although this platform is primarily for video content, depending on your industry and target audience, both long-form and short-form video content can perform well on it.

This website contains everything from first-hand product reviews to promotional videos and "how-to" instructions for almost any subject or discipline. Users have the option to share, rate, and comment on what they see on the site.

YouTube has over one billion monthly users, who watch over one billion hours of video per day. As of May 2019, video content was being uploaded at a rate of more than 500 hours per minute. YouTube is incredibly popular among men and women aged 15 to 34.

Whether you're teaching your audience about new marketing methods or streaming video games, make every effort to keep their attention throughout your videos.

Share of internet users: 81.6%

Instagram is a photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger in the United States. Facebook Inc. purchased the service in April 2012 for approximately $1 billion in cash and stock. Users can upload media to the app, which can then be edited with filters and organized using hashtags and geographical tagging. Posts can be shared with the general public or with pre-approved followers. Users can browse the content of other users by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

Influencers, bloggers, corporations, small business owners, friends, and everyone in between call Instagram home. Instagram has become one of the most popular social networking sites for teenagers and young adults due to its innovative designs that include a variety of effects. Instagram is a treasure trove for reaching people under the age of 40.

Since its inception, Instagram has proven to be a fantastic marketing tool for businesses looking to expand their reach and improve product awareness. Overall, Instagram is a lot of fun to use because it works so well and achieves its goal.

Share of internet users: 73.1%

Twitter is a microblogging and social networking service based in the United States, where users post and interact with messages known as "tweets." Unregistered users can only read tweets that are publicly available, but registered users can post, like, and retweet them. Twitter is accessed by users through browser or mobile frontend software, or programmatically via its APIs. Prior to April 2020, services could only be accessed via SMS. The service is provided by Twitter, Inc., a corporation headquartered in San Francisco, California, with over 25 offices worldwide. Tweets were originally limited to 140 characters, but in November 2017, the limit was increased to 280 for non-CJK languages. Most accounts continue to limit audio and video tweets to 140 seconds.

Twitter is categorized as a microblogging platform due to the short, unconnected messages it disseminates. Twitter shares some characteristics with other popular social media platforms such as Facebook, Pinterest, and YouTube. Twitter is one of the most fundamental social media networking tools available, but it's also one of the most entertaining and intriguing.

Messages are limited to 280 characters or less, but that's plenty of space to share a link, a picture, relay breaking news, or even brainstorm with your favorite celebrity or influencer. Through tweets and retweets, you can instantly reach a large number of people, keep up with the work of other experts in your field, and form relationships with other users.

Share of internet users: 61.4%

Telegram is a cross-platform, cloud-based instant messaging (IM) service that is available for free. End-to-end encrypted video calling, VoIP, file sharing, and a variety of other features are also available. It was released for iOS on August 14, 2013, and for Android in October 2013. Telegram's servers are distributed globally to reduce frequent data load, with five data centers in various regions, while the operational center is based in Dubai, United Arab Emirates. Client apps for desktop and mobile platforms are available, including official apps for Android, iOS, Windows, macOS, and Linux (although registration requires an iOS or Android device and a working phone number). There are two official Telegram web twin apps, WebK and WebZ, as well as a slew of unofficial clients that use Telegram's protocol. Except for the server, which is closed-sourced and proprietary, all of Telegram's official components are open source.

Telegram is a messaging app that focuses on security and speed, allowing you to create group chats with up to 5000 users or even more and stay in touch with everyone, whereas WhatsApp has a member limit of 250. On these platforms, you can create bots — You can create your own chatbot to handle a specific task, such as order processing or customer service.

Telegram also includes features such as end-to-end encrypted video calling, file sharing, VoIP, and others. Telegram allows you to send photos and videos up to 1 GB in size.

Share of internet users: 56.3%

LinkedIn is a business and employment-focused online service that operates through websites and mobile apps in the United States. The platform, which was launched on May 5, 2003, is primarily used for professional networking and career development, and it allows job seekers to post their CVs and employers to post jobs. Since 2015, the majority of the company's revenue has come from selling recruiters and sales professionals access to information about its members. It has been a wholly owned subsidiary of Microsoft since December 2016. LinkedIn has 774 million registered members from over 200 countries and territories as of September 2021.

LinkedIn is a well-known professional social networking site. It has the potential to generate a lot of interest while also providing you with a platform to share information about your company, news, upcoming events, and other things. As the site's popularity grew, it evolved into one of the most useful tools for improving your CV, finding a new job, and networking with people in your professional circles.

It's one of the few prominent social networking sites devoted to business development, and it's ideal for meeting customers, connecting with vendors, hiring new employees, and staying up to date on the latest business news. LinkedIn is unquestionably the best place to post anything related to your business or profession.

Share of internet users: 32.8%

The TikTok app is one of the world's most popular social media platforms. This social networking app was founded five years ago and already has over one billion active users worldwide. TikTok is quickly becoming one of the most popular social networking sites in Nigeria, if not the world, due to its large user base. The software allows users to create short films with music, filters, and other effects. While it can be amusing and repulsive at times, it is undeniably addictive. TikTok allows its users to express themselves in a unique way.

TikTok is one of the few platforms that caters to entertainment rather than lifestyle, which sets it apart from the competition, and because it is so simple to use, anyone can become a content creator, making it so appealing. This is why it draws a large number of content creators from all over the world, and why they strive to improve their performance on the platform.

TikTok is an excellent platform for reaching (and entertaining) a young audience with engaging video-based content that doesn't always have a direct relationship to your products or services.

Share of internet users: 31.9%

The eight one in the Top 10 Most Used Social Media In Nigeria that Toplist would like to introduce to you is Snapchat. Snapchat is a multimedia instant messaging app and service developed by Snap Inc., formerly Snapchat Inc. One of Snapchat's main features is that pictures and messages are usually only available for a short period of time before they become inaccessible to their recipients. The app has evolved from focusing on person-to-person photo sharing to now featuring users' "Stories" of 24 hours of chronological content, as well as "Discover," which allows brands to display ad-supported short-form content. It also allows users to keep photos in "my eyes only" mode, allowing them to keep their photos in a password-protected space. It is also said to have made limited use of end-to-end encryption, with plans to expand its use in the future.

Snapchat has revolutionized the way people interact with one another, which is why it is so popular. While Snapchat allows you to share short video clips with your followers, it also has a variety of other features, such as the ability to attach different photos to your person while recording a short video clip, and so on. The app's design is fantastic, a perfect blend of youthful and serious, which is exactly what an app like this requires. If you want to target a young audience and have a passion for creating bite-sized, compelling video content, Snapchat should be prioritized.

Share of internet users: 31.2%

The last one in the Top 10 Most Used Social Media In Nigeria that Toplist would like to introduce to you is Pinterest. Pinterest is an image sharing and social media service that allows users to save and discover information (specifically "ideas") on the internet through the use of images, and on a smaller scale, animated GIFs and videos[8] in the form of pinboards. Ben Silbermann, Paul Sciarra, and Evan Sharp created the site, which had over 430 million global monthly active users as of February 2022. Pinterest, Inc., based in San Francisco, runs it.

Pinterest is a well-known social bookmarking platform that allows you to save and discover creative inspiration for a wide range of topics such as cuisine, DIY home projects, fashion, vacation ideas, interior design, business, and everything in between. This social media network, which has a primarily female readership, is frequently mentioned as an important component of the product discovery process.

Pinterest has the most focused female readership of any social media network. Millennials account for roughly 80% of their users. Pinterest should be your first priority if your target market is primarily adult women, or if your business revolves around lifestyle, fashion, home décor, or DIY.

Share of internet users: 26.8%