The most popular one in the Top 10 Most Used Social Media In Nigeria that Toplist would like to introduce to you is WhatsApp. WhatsApp Messenger, or simply WhatsApp, is a freeware, cross-platform centralized instant messaging (IM) and voice-over-IP (VoIP) service owned by Meta Platforms that is available worldwide. Users can send text and voice messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp's client application runs on mobile devices but can also be accessed from desktop computers as long as the user's mobile device is connected to the Internet while using the desktop app. To sign up for the service, you must have a cellular phone number. WhatsApp Business, a standalone business app aimed at small business owners, was released in January 2018 to allow companies to communicate with customers who use the standard WhatsApp client.
WhatsApp has surpassed Facebook Messenger as the most popular social messaging program, according to the latest statistics. It has a large user base that is well-designed. Using WhatsApp to communicate with family and friends all around the world has become a piece of cake.
As an alternative for traditional social media marketing, this marketing strategy has gained widespread acceptance among those working in the corporate sector.
Share of internet users: 93%