Archetypes in Branding
Chen Design Associates' creator, principal, and creative director is Joshua C. Chen. Josh has over 20 years of industry expertise in design, television, journalism, and music. His diversified background, as well as having resided in a number of countries, including Singapore, France, and Belgium, lends to each project a worldwide grasp of client objectives.
Margaret leads the North American office of Aamplify.partner, giving subject matter experience in the application of archetypes in branding. She believes in the attraction, relationship, and authenticity powers. She considers systems, strategies, and surprises. She expresses herself through metaphor, music, and story. She has an MBA in Sustainable Management from Presidio Graduate School, a BA from UC Berkeley, and an advanced coaching certification from the Palo Alto Institute of Transpersonal Psychology.
Archetypes in Branding, an approachable and practical approach to brand creation that can assist you in energizing your brand strategy and creating compelling and authentic communications.
This kit, when used with a companion deck of sixty original archetype cards, will provide you with a useful tool to:
- Share your brand's motivations, how it operates in the world, what its trigger points are, and why particular customers are drawn to it.
- Build relationships with the numerous stakeholders who have an impact on your business.
- Allow your team to be creative and innovate with integrity.
Author: Joshua C. Chen and Margaret Hartwell
Link to buy: https://www.amazon.com/Archetypes-Branding-Toolkit-Creatives-Strategists/dp/1440308187/
Ratings: 4.5 out of 5 stars (from 190 reviews)
Best Sellers Rank: #173,155 in Books
#28 in Branding & Logo Design
#631 in Graphic Design Techniques
#1,055 in Design & Decorative Arts
