Building a StoryBrand
Donald Miller is the founder and CEO of Business Made Simple, an online platform that teaches business professionals what they need to know to grow a business and increase their personal value in the marketplace. He hosts the Business Made Simple podcast and has written several books, including the best-selling Building a StoryBrand.
Nobody will buy your product if you use the wrong words to describe it. Marketers and business owners struggle to connect with their customers successfully, costing them and their firms millions of dollars in lost income.
Donald Miller knows firsthand how difficult it is for business owners to effectively cut through the noise to reach their clients in a world plagued with frequent, on-demand diversions. In this book, he reveals the tried-and-true system he developed to help you engage and actually impact clients.
The StoryBrand approach is a tried-and-true answer to the problem that company leaders have while discussing their organizations. Customers that do not grasp what you can do for them and are unwilling to interact will cost you potential sales, customer engagement chances, and much more if you do not have a clear, unambiguous message.
Donald Miller shows marketers and company owners how to leverage the seven universal characteristics of effective stories to radically enhance how they engage with clients and develop their businesses in Building a StoryBrand.
His tried-and-true process has assisted thousands of businesses in engaging with their existing consumers, giving them the ultimate competitive advantage. Among the best books on branding, Building a StoryBrand teaches you how to do this by teaching you:
- The seven universal story points that all humans respond to; the true reasons customers buy;
- how to simplify a brand message so that people understand it;
- how to produce the most effective messaging for websites, brochures, and social media.
Building a StoryBrand will forever change the way you talk about who you are, what you do, and the unique value you bring to your customers, whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band.
Author: Donald Miller
Link to buy: https://www.amazon.com/dp/0718033329
Ratings: 4.7 out of 5 stars (from 6602 reviews)
Best Sellers Rank: #2,530 in Books
#1 in Web Marketing (Books)
#1 in Customer Relations (Books)
#2 in Business Writing Skills (Books)
