Somewhere Yes

Beat Kaspar Baudenbacher was born in Switzerland and raised there. He earned a BFA in graphic design from Art Center College of Design in Pasadena, California. He has led loyalkaspar's creative journey from a boutique animation studio to one of the leading branding agencies in the American entertainment space as Co-Founder and Chief Creative Officer. He spends his days pondering what it takes for brands to communicate cohesive and compelling stories across an ever-expanding universe of material, and his nights pondering the effects of brands on their audiences and how the two interact.

From our products to our politics, Somewhere Yes takes us on a trip aimed to make us rethink the intentionality of our decisions, the depth of our generosity, and our very place as a species on this planet.

Branding has the potential to build human connection, but it frequently fosters division and distance. However, it does not have to be this way; it has merely evolved into this fight as a result of our allowing our individual desires to trump our communal requirements, much like a symbol of beauty might become a symbol of fascism. Baudenbacher offers insightful ways to dismantle the identity crisis we've haphazardly assembled, so that we can belong... better.

Author: Beat Kaspar Baudenbacher

Link to buy: https://www.amazon.com/Somewhere-Yes-Search-Belonging-Branding/dp/1639080112

Best Sellers Rank: #209,483 in Books

#41 in Branding & Logo Design