Creating a Brand Identity

Catharine Slade-Brooking has worked in branding, packaging, and illustration for clients such as GlaxoSmithKline, Lloyds Bank, and the Sunday Times. She has published numerous books on graphic design topics, including 'The Encyclopedia of Illustration Techniques,' and has exhibited her work both domestically and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum in Oslo. She has over 15 years of experience teaching in the university sector, specializing in branding and visual identity, and now teaches on the BA Graphic Communication degree at Farnham UCA.

Creating a Brand Identity delves into the creative processes involved in creating a successful brand identity, one of the most exciting and complicated tasks in graphic design.

This best-selling book is appropriate for students, professionals, and organizations involved in the following fields:

• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
  

Creating a Brand Identity, written by design and branding specialist Catharine Slade-Brooking, offers exercises and examples that emphasize the fundamental tasks conducted by graphic designers to establish strong brand identities, such as:

• Audience definition
• Competitor analysis
• Mood board creation
• Brand naming
• Logo design
• Client presentations
• Rebranding
• Launching a new brand identity

Throughout the book, case studies are presented with brand identities from a variety of industries such as digital media, fashion, advertising, product design, packaging, retail, and more.

To illustrate the text, photographs of professional design concepts, brand case studies, and diagrams are used throughout the book. Flowcharts are also widely used to demonstrate the step-by-step technique utilized by industry professionals to establish a brand.

Catharine Slade-experience Brooking's as a graduate joining the world of branding and having to learn the hard way, 'on the job,' inspired the book's content. As a result, the author was able to create teaching materials for undergraduate and postgraduate students enrolled in the BA Graphic Communication programme at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended for a variety of university courses, including graphic design, animation, digital media, textiles, and interior design. It provides a comprehensive vocabulary of brand terms as well as a list of recommended additional reading.

Author: Catharine Slade-Brooking

Link to buy: https://www.amazon.com/dp/1780675623

Ratings: 4.7 out of 5 stars (from 361 reviews)

Best Sellers Rank: #109,540 in Books

#16 in Branding & Logo Design