Branding: In Five and a Half Steps

Johnson Banks was founded in 1992 by Michael Johnson. He has won scores of design accolades since then. He also wrote the book Problem Solved.

Michael Johnson is a world-renowned graphic designer and brand strategist. His firm, johnson banks, is responsible for the rebranding of a number of well-known clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has won numerous accolades in the process.

In Branding, Johnson breaks down ordinary brands into their most basic components, including case studies that help us understand why we choose one product or service over another and how seemingly insignificant factors can effect important life decisions. The first section of the book demonstrates how the creation of a brand begins with recognizing the correct questionthe missing gap in the market to which an answer is required. Johnson then begins to reveal the hidden factors involved in developing a great brand, ranging from the strapline, which provides the brand a narrative and a purpose, to innovative typographic applications that combine design and language.

Branding explores every step of the development process required to create the simplest and most immediately compelling brands, with over 1,000 vibrant illustrations showcasing the world's most successful corporate identities, as well as generic templates allowing you to easily create your own brand or ad.

Author: Michael Johnson

Link to buy: https://www.amazon.com/dp/0500518963

Ratings: 4.6 out of 5 stars (from 190 reviews)

Best Sellers Rank: #66,855 in Books

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