Identity Designed

David Airey is a Northern Irish entrepreneur and graphic designer. DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com are three of the most prominent graphic design blogs on the Internet. David's blogs have drawn hundreds of thousands of devoted followers who read and are inspired by his writing on a daily basis. David is also the author of Work for Money, Design for Love and Logo Design Love.

Identity Designed, written by best-selling author and famous designer David Airey, formalizes the process and benefits of brand identity design and includes a significant collection of high-caliber work from a variety of the world's most brilliant design studios.

You'll learn about the history and significance of branding, as well as a current assessment of best practices and how there is always more than one approach to exceed customer expectations. You'll also learn how to do research, define strategy, generate ideas, create touchpoints, implement style guides, and futureproof your designs. Each identification case study is followed by a key point recap.

Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist are among the designers included in the book.

Identity Designed is essential reading not only for designers, but also for businesspeople who wish to better their job by learning how good design is good business.

Author: David Airey

Link to buy: https://www.amazon.com/dp/1631595946

Ratings: 4.6 out of 5 stars (from 276 reviews)

Best Sellers Rank: #98,042 in Books

#11 in Branding & Logo Design

#77 in Market Research Business (Books)

#590 in Design & Decorative Arts