Designing Brand Identity
Alina Wheeler guides businesses through a dynamic process of brand development and best practices adoption. Wheeler motivates the entire branding team to grab every chance to create memorable client experiences at every touchpoint. The fifth edition of Designing Brand Identity is the first book to dissect the branding process into a uniform, five-phase methodology.
Whether you're the project manager for your company's rebrand or you need to teach your employees or students about brand foundations, Designing Brand Identity is the go-to resource. Designing Brand Identity is a collection of tools for branding success and best practices for inspiration, ranging from research to brand strategy to design execution, launch, and governance.
- There are three sections: brand fundamentals, process fundamentals, and case studies.
- There are over 100 branding topics, checklists, tools, and illustrations.
- 50 case studies describing goals, processes, strategies, solutions, and outcomes.
- Over 700 brand touchpoint graphics.
- There are almost 400 quotes from branding professionals, CEOs, and design experts.
Designing Brand Identity is a thorough, practical, and user-friendly reference for all brand builders, whether global and local. It's a must-have resource when putting together a full brand system. Alina Wheeler explains identity design and how it works better than anyone else. There's a reason this classic is in its fifth edition.
Author: Alina Wheeler
Link to buy: https://www.amazon.com/Designing-Brand-Identity-Essential-Branding/dp/1118980824/
Ratings: 4.6 out of 5 stars (from 574 reviews)
Best Sellers Rank: #29,114 in Books
#1 in Branding & Logo Design
#6 in Advertising Graphic Design
#92 in Graphic Design Techniques
