Brand Thinking and Other Noble Pursuits

Debbie Millman has been in the design industry for almost 25 years. She is the president of Sterling Brands' design section. She has been there for about fifteen years and has worked on worldwide brand redesigns for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is the President of the AIGA, the world's largest professional design association.

Rob Walker writes for publications such as The New York Times Magazine and Design Observer. He is the author of Letters from New Orleans and Buying In: The Secret Dialogue Between What We Buy and Who We Are.

The concept of brand, like any other concept that dominates markets and public perception, is difficult to describe. Is it a simple differentiator between cereals in our pantries, a manipulative brainwashing weapon imposed on us by companies, or a creative triumph capable of arousing our emotions and intellect like any other art form?

Among the best books on branding, Brand Thinking and Other Noble Pursuits lifts the conversation to the level of revelation for those of us who battle with these problems on a regular basis. Each chapter is a lengthy conversation between Debbie Millman, herself a design visionary, and a different industry leader. Millman coaxes logical, insightful answers from twenty-two interview subjects, including Malcolm Gladwell, Tom Peters, Seth Godin, and Wally Olins, by asking questions strongly informed by her own expertise.

This engrossing and informative book provides an unprecedented platform on the condition of modern branding and how businesses and consumers may best understand the behavior that drives why we brand and why we buy.

Author: Debbie Millman and Rob Walker

Link to buy: https://www.amazon.com/Brand-Thinking-Other-Noble-Pursuits/dp/162153247X/

Ratings: 4.3 out of 5 stars (from 151 reviews)

Best Sellers Rank: #61,756 in Books

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