Be Authentic

When creating a distinctive brand voice, it's easy to let your imagination run wild. However, going too far for the purpose of being different isn't always the greatest option. Authenticity is the most critical aspect of your brand voice. An authentic brand is one that chooses to be transparent and consistent in its message and branding activities. It has business ideals that it adheres to, and most importantly, it is trustworthy.

Authenticity has a direct influence on your brand's success. According to Stackla's research, authenticity is a critical factor for 86 % when deciding whether or not to support a brand. Consumers may be hesitant to do business with you if they consider your brand identity to be forced or inauthentic.