Create a Brand Persona and Guide

By developing a brand persona and guidelines, everybody in your organization will be able to grasp what your brand stands for and how to communicate using your brand voice.

The following items can be included in your brand identity and guidelines: A brief description of your brand persona, including likes, dislikes, characteristics, and communication style; Some examples of communication pieces written in the brand voice; Explanations of how the target audience should feel and what they should take away from hearing the brand voice, etc. Once you've created brand guidelines, write them down clearly and keep them somewhere available to everyone in your firm who needs them. Writers, designers, customer service representatives, and anybody else who communicates on behalf of your brand should refer to them regularly.