Match it to Your Company Mission

Making ensuring your brand voice encapsulates what your business is all about is an important part of developing a consistent and authentic brand voice.

An insurance firm that emphasizes trust and reliability as part of its corporate goal, for example, is unlikely to use a wacky or too casual tone of voice in its brand character. It would be detrimental to the company's customers and employees. When developing your own brand voice, consider whether it corresponds to your company's objective. What tone and language would your brand's persona use if they were explaining your company's objective to a potential customer? This is a wonderful starting point when it comes to matching your brand voice to your company's values and those of your target audience.