Match Your Brand’s Voice to Your Target Audience

Your brand persona should be unique and stand out from the crowd, but it should also be relatable to your target audience. The type of interaction a customer desires with your company should be reflected in how your brand communicates with the market.

Cosmetic and textile companies, for example, can use emotive language and powerful content to build their brand. To engage their audience, media businesses might use wit and snark in hilarious material. However, the same target customer for these types of businesses may want a completely different type of interaction and value system than brands in the healthcare or insurance industries. Your brand voice must not only resonate with your target audience, but it must also meet their expectations.