Create the Brand Voice Chart

After you've determined your brand's voice, illustrate how it shows itself in your content. This brand voice chart is a must-have reference tool for ensuring that all of your content (text and visuals) has the same tone.

Include three rows for each of the key qualities, as well as three columns including a brief explanation, dos, and don'ts. Add a row for secondary features that require a bit more explanation if necessary. "Irreverent" is a similar word in this case, and it should be expanded out so the team understands how it is defined (i.e., to challenge the status quo or to be snarky).