Pick Your Focus and Personality

You can't expect your brand to be everything to everyone right away, especially if you're just starting out. It's critical to identify your focus and allow it to drive all other elements of your brand as you develop it.

At first, you may identify your own positioning statement, one or two lines that stake your claim in the market constitute a positioning statement. This isn't anything you should put on your website or business card; it's only to help you answer the right questions about your brand and to help you come up with a slogan. Another way to consider how to develop your brand is to consider it as a person. This will inform your social media voice as well as the tone of all of your creativity, both written and visual. Pitching three to five descriptors that represent the type of brand that could resonate with your audience in a fun and informative activity for how to develop a new brand. Or you can consider your brand identity as a metaphor, or personify it, to determine the unique qualities you want it to have.