Establish Consistency

The success of a brand depends on its consistency. It doesn't look good if your customers get one impression from your social media channels and another from your website.

Constant brand equals a consistent customer experience, which may directly affect your bottom line. According to Lucidpress, brand consistency may increase income by up to 23 %. Use your specific brand guidelines to ensure that your brand's look and tone are consistent across all customer touchpoints, such as advertising and marketing materials, social media platforms and website design, and customer communications and support messaging.