Bitter

Erich Bitter Automobil GmbH (Bitter) is a premium sports-luxury car manufacturer based in Germany and subsequently Austria. After commercial ties with Italian manufacturer Intermeccanica ceased, Founder Erich Bitter, a former racing driver turned automotive tuner, importer, and eventually, the designer began building his automobiles.

Bitter specializes in rebuilding other manufacturers' automobiles, and the company's first vehicles were sold in Europe and the United States between 1973 and 1989. Following that, other prototypes were developed with the possibility of future low-volume manufacturing, but none were released until the Bitter Vero debuted in 2007.

Bitter's greatest model, the SC 3.9, was offered as a coupe, convertible, or sedan. The coupe was the most popular type, with 461 copies constructed, and this specimen is one of the last to be finished. The coupé was the first SC model to be introduced in 1979, followed by the convertible at the Frankfurt Auto Show in 1981 and the sedan in 1984. The SC, like the CD, was based on Opel's biggest vehicle at the time, the Senator. It was still in production until 1989. Bitter has created various prototypes in the hopes of small-batch manufacture since 1989, but none have been successful.

Bitter stated during the New York Auto Show in 1984 that it will engage in a limited marketing arrangement with GM to sell the sedan version in the US through participating Buick dealerships. GM sought to regain market share lost to BMW at the time by being able to offer a premium European vehicle. In the end, less than a dozen Buick dealers had the Bitter signage, resulting in low sales. Bitter's demise was due to its business strategy and the fading trend of rebuilding other manufacturers' automobiles, which had become unfashionable by the 1980s.

Website: https://www.bittercars.com/