Consider the Length of Your Tagline

The tone of your brand can be summed up in a few words or short, short phrases called taglines. While it may be tempting to incorporate as much information as possible, it will have a greater impact if you keep your tagline as brief as possible so that it is consistent with the length of your company name.

Ultimately, you want to ensure aesthetic harmony here; your slogan should be smaller than your name while still precisely matched. Aim for a tagline that is no more than 25 to 30 characters at most, and think about using a thinner, less-bulky font t so that it doesn’t overrun the length of your name. By making your name or tagline the same size so that they both appear the same length, you can also fix spacing concerns.