Experiment with Conceptual Imagery

A logo's design involves more than just selecting a relevant image and adding your company name on the top. Business logos that convey the spirit of your company by simplifying the visuals are good logos. Try to think of other ways your logo might represent your brand other than just utilizing a picture that demonstrates what your product or service is.

The Nike logo is a fantastic illustration of this. The sportswear company chooses to convey speed and movement with the swoosh icon rather than a picture of a runner or a pair of sneakers. This fits in with the golden rule of logo design stated by Wix: your icon should be straightforward enough that customers can remember it even after a quick scan. It is both innovative and immediately recognized.