Stay Versatile and Scalable
A strong logo for a business is one that is flexible. You want to create something that will appear good in any context and maintain its sharp, recognized borders when enlarged or reduced. Scaling down intricate or extremely detailed logos can be difficult, so bear that in mind when creating.
A high-resolution vector should be used for your logo so that it may be scaled to fit different sizes. This will keep it adaptable and help your brand become more visible in various commercials and marketing materials. The size of any icons used should also be taken into account. Keep icons at the same height as the text in your logo, if not slightly larger. By doing this, the icon will remain visible even when it is shrunk.