Keep Colors Consistent with Your Brand Identity

A memorable logo is important for a company's success, but it's not everything. Think about your whole brand identity before you start designing. To maintain recognition of your branding, make sure your logo colors are consistent with those used on your website, in your content, and in your marketing materials.

Pay close attention to the colors in your logo. Choosing black and white implies a simple or traditional design while choosing a single color for your logo can help people relate that color to your company (think Coca-Cola). Alternately, using 2-3 different colors can make your brand look more experimental. But keep in mind that your logo should look well in both black and white and any other color. This is a fundamental design guideline, and it's crucial if your business will be advertised in colorless print.