Think About the Font

Consider your font choice carefully. Consider elements like size, uppercase and lowercase letters, and overall readability when thinking about typeface in addition to the typeface itself.

As your logo will be used on marketing and branding materials, make sure the wording can be read everywhere it is used. Examine how well it can be read on your website, Instagram, Facebook, as well as mobile and tablet devices. Also take into account the different typefaces, such as serif, sans-serif, and script, which are available. Which typeface best captures the spirit of your business? Should it be clean and significant? Or are you aiming for something more humorous and enjoyable? Think about both uppercase and lowercase letters. Uppercase lettered logos are recognized for conveying a greater feeling of power, whilst lowercase lettered logos suggest a more friendly, informal organization.