Explore the Space You Have—or Don’t Have

When designing your logo, make the most of the space you have at your fingertips while also allowing it some breathing room. If you choose to include a frame in your logo, for instance, ensure sure there is sufficient space between the icon, text, and frame. To make additional room, simply make the frame bigger or the contents smaller.

Utilize any white space to potentially create a bigger impact. Consider the FedEx logo as an excellent illustration of this; if you look closely, you can see that the white space between the E and X symbolizes an arrow, which neatly conveys the brand's objective. Your logo's elements should also be balanced and all oriented in the same direction (left, center, or right). To keep your logo looking professional, pay close attention to symmetry and negative space.