Keep It Timeless by Avoiding Trends
In his book The Elements of Logo Design, Alex White claims that a good logo lasts for at least ten years. Though fads come and go, a classic logo never goes out of style, so if you're tempted by emerging trends in design, stop and consider this.
Having to rework your logo may have a negative impact on your target market's impression of your business. It's important to design a logo that will last. Use no more than three colors and more traditional fonts to maintain a classy appearance. While you can always make little changes to your logo as your company grows, avoiding fashion fads and other design missteps can maintain your company's image classic.
