Keep It Timeless by Avoiding Trends

In his book The Elements of Logo Design, Alex White claims that a good logo lasts for at least ten years. Though fads come and go, a classic logo never goes out of style, so if you're tempted by emerging trends in design, stop and consider this.


Having to rework your logo may have a negative impact on your target market's impression of your business. It's important to design a logo that will last. Use no more than three colors and more traditional fonts to maintain a classy appearance. While you can always make little changes to your logo as your company grows, avoiding fashion fads and other design missteps can maintain your company's image classic.

Keep It Timeless by Avoiding Trends
Keep It Timeless by Avoiding Trends
Keep It Timeless by Avoiding Trends
Keep It Timeless by Avoiding Trends

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