Contagious

Jonah Berger is a marketing professor at the University of Pennsylvania's Wharton School and the internationally successful author of Contagious, Invisible Influence, and The Catalyst. He is a world-renowned specialist on social impact, word of mouth, and why products, ideas, and behaviors spread, and he has over 50 publications published in top-tier academic journals. He has advised a number of Fortune 500 companies and keynoted hundreds of events. Popular accounts of his work have appeared in publications such as The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been highlighted in the "Year in Ideas" section of the New York Times Magazine.

What causes things to be popular? Think again if you said advertising. People listen to their peers rather than commercials. But why do some products and ideas get more attention than others? Why are some stories and rumors more contagious than others? What causes online material to go viral?

Jonah Berger, a Wharton marketing professor, has spent the last decade answering these issues. He's investigated why New York Times pieces appear on the paper's own Most E-mailed list, why companies spread through word of mouth, and how social impact influences everything from the automobiles we buy to the clothes we wear to the names we give our children.

Berger explores the hidden science behind word-of-mouth and social transmission in Contagious. Discover how six fundamental principles cause everything from consumer products and policy initiatives to workplace rumors and YouTube videos to spread. Learn how a premium steakhouse gained popularity through the humble cheesesteak, why anti-drug advertising may have boosted drug usage, and why over 200 million customers watched a video about one of the most boring goods on the market: a blender.

Contagious offers concrete, actionable ways for assisting in the transmission of information—for creating messages, adverts, and material that people will share. Contagious will show you how to make your product or concept catch on, whether you're a manager at a large corporation, a small business owner seeking to raise awareness, a politician campaigning for election, or a health official attempting to get the word out.

Author: Jonah Berger

Link to buy: https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587/

Ratings: 4.7 out of 5 stars (from 4713 reviews)

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