The Tipping Point

Malcolm Gladwell is the New York Times bestselling author of seven books, including The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content firm that produces the podcasts Revisionist History, which revisits things that have been neglected or misinterpreted, and Broken Record, in which he, Rick Rubin, and Bruce Headlam interview performers from various genres. Gladwell has been named one of Time's 100 Most Influential People and one of Foreign Policy's Top Global Thinkers.

The tipping point is defined as the magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. A little but perfectly targeted push can generate a fashion trend, the popularity of a new product, or a decline in the crime rate, just as a single sick person can start an epidemic of the flu. This globally praised best-seller, in which Malcolm Gladwell investigates and eloquently describes the tipping point phenomena, is already transforming the way people across the world think about selling products and spreading ideas.

The Tipping Point was authored by the bestselling author of The Bomber Mafia: investigate the science behind viral movements in business, marketing, and human behavior in Malcolm Gladwell's blockbuster debut. According to Michael Lewis, it is a fantastic page-turner about a fascinating theory that should influence how every thinking person views the world.

Author: Malcolm Gladwell

Link to buy: https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624/

Ratings: 4.4 out of 5 stars (from 5421 reviews)

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