Influencer
Brittany Hennessy (@mrsbrittanyhennessy on Instagram) is the co-founder of Carbon August, an influencer education firm, and the best-selling author of INFLUENCER: Building Your Personal Brand In The Age Of Social Media.
If you've ever glanced through your Instagram feed and thought to yourself, "I wear clothing, eat avocado toast, and enjoy sunsets, so why can't someone pay me to live my best life?" This book is dedicated to you...
Every one of your favorite influencers began with zero followers and had to make numerous mistakes to get to where they are today—earning more money per year than their parents did in the previous decade. However, in order to become a top creator, you must first comprehend the methods underlying the Insta-ready lifestyle...
Brittany Hennessy has seen the role of influencers evolve and expand into something few could have imagined when social media first emerged as a nightlife blogger, then as a social media strategist, and now as Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media. She has unparalleled insight into the branded content industry's past, present, and future. In Influencer, she will show you how to:
- Create an audience and keep them interested
- Package your brand and pitch it to your preferred companies
- Determine how much to charge for your influence and monetize it.
Also included are suggestions for:
- Getting an agency
- Becoming visible on your favorite websites
- Praise for a brand without alienating competition
Hennessy walks you through basic influencer principles whether you're just starting out or ready for bigger campaigns. She'll show you how to raise your profile, embrace your edge, and make money while doing what you love, from creating content worth double tapping and leveraging hashtags to be discovered to comprehending FTC guidelines and delivering stats. It is regarded as one of the best books on advertising you should read.
Author: Brittany Hennessy
Link to buy: https://www.amazon.com/Influencer-Building-Personal-Brand-Social-ebook/dp/B0776DNBP9/
Ratings: 4.6 out of 5 stars (from 1409 reviews)
Best Sellers Rank: #21,740 in Kindle Store
#1 in Social Media
#1 in Small Business Advertising
#1 in Entrepreneurship Advertising
