Covert Cows and Chick-fil-A

Steve Robinson is an author, consultant, and speaker who specializes in organizational culture design and leadership, brand strategy development, marketing planning, and unique advertising techniques.

During his 34-year career at Chick-fil-A, Steve Robinson was a vital part of the company's growth—from 184 locations and $100 million in annual sales in 1981 to over 2,100 stores and $6.8 billion in annual sales in 2015--and was a first-hand witness to its metamorphosis as an indelible global brand. Robinson gives behind-the-scenes descriptions of crucial moments in Covert Cows and Chick-fil-A, such as the formulation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow marketing.

Robinson outlines the fundamental attributes that formed the firm's culture and sustained it through recession and many other problems by drawing on his personal contacts with the remarkable team of company leaders, restaurant operators, and the company's founder, Truett Cathy. He also explains how the company's approach represents an unrelenting commitment to Christian values and the personalized client experience. Covert Cows and Chick-fil-A is the never-before-told story of a great American success, written with disarming candor and insightful narrative.

Author: Steve Robinson

Link to buy: https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic-ebook/dp/B07KF25J3S/

Ratings: 4.6 out of 5 stars (from 274 reviews)

Best Sellers Rank: #11,177 in Kindle Store

#1 in Restaurant & Food Industry (Kindle Store)

#1 in Restaurant & Food Industry (Books)

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