The Brand Gap
Marty Neumeier's professional aim is to "inspire corporate revolution via the unleashing of the power of design thinking." He accomplishes this by publishing books, leading workshops, and speaking on the power of brand, innovation, and design on a global scale. THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY are among his best-selling "whiteboard" publications. MARTY NEUMEIER'S INNOVATION WORKSHOP is a DVD that integrates highlights from all three books into a hands-on learning experience.
Among the best books on advertising, The Brand Gap is the first book to propose a comprehensive theory of brand development. Whereas most branding books emphasize either a strategic or creative approach, this book demonstrates how both modes of thinking can come together to create a "charismatic brand," or a brand that people believe is crucial to their life. In a two-hour fascinating read, you'll discover:
- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why collaboration is the key to brand-building
- how design determines a customer's experience
- how to test brand concepts quickly and cheaply
Author: Marty Neumeier
Link to buy: https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109/
Ratings: 4.5 out of 5 stars (from 905 reviews)
Best Sellers Rank: #12,536 in Books
#2 in Computer Graphics
#4 in Business Marketing
#7 in Business Entrepreneurship
