Yes!: 50 Scientifically Proven Ways to Be Persuasive

Cialdini's mentee is Noah Goldstein. He teaches at the University of Chicago Graduate School of Business as an assistant professor. In 2007, he received his Ph.D. in psychology from Arizona State University, where he worked with Robert Cialdini on research that was published in the Journal of Personality and Social Psychology. Steve Martin is the co-director of Influence at Work based in the United Kingdom. Prior to joining Robert Cialdini's consulting firm, he worked in sales, marketing, and management at a number of Fortune 500 businesses. Robert Cialdini is known around the world for his pioneering field study on the psychology of influence. He is a best-selling author on the New York Times. His works have sold over three million copies in thirty-three languages, including Influence.

We face the problem of persuading others to do what we desire every day. But what motivates others to agree to our requests? Persuasion is not only an art, but also a science, with researchers uncovering a set of hidden laws for swaying people in your favor. Yes!, based on more than sixty years of research into the psychology of persuasion, reveals fifty simple but remarkably effective strategies for becoming more persuasive at work and in your personal life.

Yes!, cowritten by Professor Robert Cialdini, the world's most quoted expert on influence, presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply right away to become a more effective persuader.

Yes!'s findings, which are frequently counterintuitive, will steer you away from common pitfalls while arming you with little known but proven wisdom.

Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers, whether you work in advertising, marketing, management, sales, or are simply curious about how to be more influential in everyday life. This New York Times bestselling introduction to fifty scientifically proven tactics for enhancing your persuasive powers in business and life shows how minor changes may make a major difference in your persuasion powers.

Author: Robert Cialdini, Steve Martin and Noah Goldstein

Link to buy: https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142/

Ratings: 4.6 out of 5 stars (from 632 reviews)

Best Sellers Rank: #4,912 in Books

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