Content Trap: A Strategist’s Guide to Digital Change

Bharat Anand, Professor of Strategy at Harvard Business School (HBS), outlines HBS' creative approach to digital transformation.

Organizations face two major challenges: attracting attention and making money. To overcome these challenges, this book covers firms that are doing it properly and companies that are doing it badly. These achievements and failures demonstrate how businesses do not need to create the finest content, but rather understand how content allows connectedness. Bharat Anand shows how decisions are part of a wider, interrelated plan.

This book offers a modern blueprint for how businesses may negotiate digital disruption, adapt their business models, and prosper in a world where everyone is in the content business.

Author: Bharat Anand

Link to buy: https://www.amazon.com/gp/product/0812995384/