The New Rules of Marketing and PR

After reading the previous two volumes, you may learn about the opportunities provided by modern technology and the digital world. We can only construct a timeless and functional marketing strategy by striking a balance between continually valid rules and current trends.

Although The New Rules of Marketing and PR is not the most recent, it nevertheless provides a comprehensive and easy-to-understand introduction to the ever-changing world of internet marketing. "It's critical to send the appropriate message to the right users at the right time," author David Meerman Scott explains. It focuses on communication platforms in the global PR revolution, reflecting the current laws of social networks and other communication channels for quality and personal communication. It focuses on the long-term component of developing customer relationships and illustrates its suggestions using relevant case studies.

Author: David Meerman Scott

Link to buy: https://www.amazon.com/New-Rules-Marketing-PR-Applications/dp/1119070481#